Rose Apple Square Logo & Brand Design

Logo and brand design project for Rose Apple Square, a new mixed use real estate development in Siem Reap, Cambodia. Rose Apple Square wanted a brand that communicated the community square aspect of the development. We made the decision was made to use a stylised rose apple shape in a unique way to convey the message that it is the meeting point of the four aspects of the development – commune, forum, residences, and offices. The project also involved creating concepts for wayfinding signage and defining aspects of the brand guidelines including colours, fonts, and imagery. Every aspect of the brand needed to reinforce the core message.